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Age of Propaganda - The Everyday Use and Abuse of Persuasion (Paperback, REV and Updated) Loot Price: R628
Discovery Miles 6 280
You Save: R188 (23%)
Age of Propaganda - The Everyday Use and Abuse of Persuasion (Paperback, REV and Updated): Anthony Pratkanis, Elliot Aronson

Age of Propaganda - The Everyday Use and Abuse of Persuasion (Paperback, REV and Updated)

Anthony Pratkanis, Elliot Aronson

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List price R816 Loot Price R628 Discovery Miles 6 280 | Repayment Terms: R59 pm x 12* You Save R188 (23%)

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Americans create 57% of the world's advertising while representing only 6% of its population; half of our waking hours are spent immersed in the mass media. Persuasion has always been integral to the democratic process, but increasingly, thoughtful discussion is being replaced with simplistic soundbites and manipulative messages.

Drawing on the history of propaganda as well as on contemporary research in social psychology, Age of Propaganda shows how the tactics used by political campaigners, sales agents, advertisers, televangelists, demagogues, and others often take advantage of our emotions by appealing to our deepest fears and most irrational hopes, creating a distorted vision of the world we live in.

This revised and updated edition includes coverage of the Clinton/Lewinsky scandal, recent election campaigns, talk radio, teen suicide, U.F.O. abductions, the Columbine shootings, and novel propaganda tactics based on hypocrisy and false allegations.

General

Imprint: Owl Books,U.S.
Country of origin: United States
Release date: May 2004
First published: March 2001
Authors: Anthony Pratkanis • Elliot Aronson
Dimensions: 238 x 158 x 28mm (L x W x T)
Format: Paperback
Pages: 432
Edition: REV and Updated
ISBN-13: 978-0-8050-7403-1
Categories: Books > Arts & Architecture > Performing arts > General
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > General
LSN: 0-8050-7403-1
Barcode: 9780805074031

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