For managers, students and conference professionals this timely new
book will provide a firm foundation for understanding and operating
in one of the UK's fastest growing business areas. Conferencing
forms a large and expanding part of the UK economy and is now
attracting serious analysis as the key techniques and principles of
good practice become established. This unique book, one of the
first written by an expert educator and consultant in the field,
considers the background and nature of the UK conference industry
and looks at the management issues involved in professional and
competitive conferencing. Providing clear, up to date and detailed
information on every aspect of the management and organization of
conferences and conference centres it will be an essential text for
students on hospitality and tourism courses- from GNVQ to
undergraduate level. It will also be a vital reference for
practitioners in any part of the conference business who want to
grasp the key elements for success in the future.
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