Sustainability in Innovation and Entrepreneurship - Policies and Practices for a World with Finite Resources (Paperback, Softcover reprint of the original 1st ed. 2018)

This book provides a richly illustrated study of sustainability, innovation and entrepreneurship. Specifically, it examines the ways in which governmental policies and practices modify the social conditions necessary to promote innovation in businesses and by so doing impact economic development. Exploring topics such as green innovation, green customer capital, smart cities, green entrepreneurship and environmental responsibility, this book presents some of the most current research and best practices in the field. In today's global economy, strategies, policies and practices that address the negative effects of human activity on the environment need to be incorporated into the business framework in order for companies to achieve a sustainable competitive advantage. Around the world, such changes have already resulted in a broad range of products, production methods and technical features that ensure environmental protection. At the same time, the mass media's communication of a deteriorating earth have motivated a growing number of citizens in both developed and developing nations to modify their consumption habits towards more ecological products. Consequently, an increasing number of companies are reacting to these changes in business and legal frameworks and consumer preferences by investing in new forms of green innovation or "eco-innovation" designed to promote both environmental and corporate sustainability. For example, Hewlett-Packard eliminated lead from its welding process; Wal-Mart reduced the emissions of their suppliers; and Cisco, Dell and IBM are investing in smart grids. This volume showcases pioneering efforts among companies, citizens, and government agencies that are moving from theory to practice by placing sustainability at the core of their development strategies.

General

Imprint:	Springer International Publishing AG
Country of origin:	Switzerland
Series:	Innovation, Technology, and Knowledge Management
Release date:	August 2018
First published:	2018
Editors:	Antonio Leal Millan • Marta Peris-Ortiz • Antonio L. Leal-Rodriguez
Dimensions:	235 x 155 x 10mm (L x W x T)
Format:	Paperback
Pages:	178
Edition:	Softcover reprint of the original 1st ed. 2018
ISBN-13:	978-3-319-86132-6
Categories:	Books > Business & Economics > Business & management > Business ethics Books > Business & Economics > Business & management > Business negotiation Books > Business & Economics > Business & management > Management of specific areas > Research & development management Books > Business & Economics > Business & management > Sales & marketing > General Books > Earth & environment > The environment > Applied ecology > General Promotions
LSN:	3-319-86132-8
Barcode:	9783319861326

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