Data-Driven Approaches for Effective Managerial Decision Making (Hardcover)

In today's competitive market, a manager must be able to look at data, understand it, analyze it, and then interpret it to design a smart business strategy. Big data is also a valuable source of information on how customers interact with firms through various mediums such as social media platforms, online reviews, and many more. The applications and uses of business analytics are numerous and must be further studied to ensure they are utilized appropriately. Data-Driven Approaches for Effective Managerial Decision Making investigates management concepts and applications using data analytics and outlines future research directions. The book also addresses contemporary advancements and innovations in the field of management. Covering key topics such as big data, business intelligence, and artificial intelligence, this reference work is ideal for managers, business owners, industry professionals, researchers, scholars, academicians, practitioners, instructors, and students.

General

Imprint:	IGI Global
Country of origin:	United States
Release date:	May 2023
Editors:	Anubha • Himanshu Sharma
Dimensions:	279 x 216mm (L x W)
Format:	Hardcover
Pages:	325
ISBN-13:	978-1-66847-568-3
Categories:	Books > Computing & IT > General theory of computing > General Books > Business & Economics > Business & management > Management & management techniques > Management decision making > General Promotions
LSN:	1-66847-568-5
Barcode:	9781668475683

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