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Books > Business & Economics > Business & management > Management & management techniques > Management decision making
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Data-Driven Approaches for Effective Managerial Decision Making (Hardcover)
Loot Price: R7,220
Discovery Miles 72 200
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Data-Driven Approaches for Effective Managerial Decision Making (Hardcover)
Expected to ship within 10 - 15 working days
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In today's competitive market, a manager must be able to look at
data, understand it, analyze it, and then interpret it to design a
smart business strategy. Big data is also a valuable source of
information on how customers interact with firms through various
mediums such as social media platforms, online reviews, and many
more. The applications and uses of business analytics are numerous
and must be further studied to ensure they are utilized
appropriately. Data-Driven Approaches for Effective Managerial
Decision Making investigates management concepts and applications
using data analytics and outlines future research directions. The
book also addresses contemporary advancements and innovations in
the field of management. Covering key topics such as big data,
business intelligence, and artificial intelligence, this reference
work is ideal for managers, business owners, industry
professionals, researchers, scholars, academicians, practitioners,
instructors, and students.
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