Sustainable Destination Branding and Marketing - Strategies for Tourism Development (Hardcover)

Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. Addressing opportunities and challenges across the field, it also reviews how different types of tourism such as community based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for development. Competition between destinations has led to a real need for different strategies in order to differentiate the tourism product. This book: - Uniquely covers both marketing and branding of a destination from a sustainability perspective; - Considers the role of emotions and experiences when advertising a destination; - Brings together a set of global authors to provide a varied and universally applicable approach to the subject. A thought-provoking read for anyone interested in questions of sustainability in destinations, this book provides an invaluable resource for researchers of tourism, marketing and international development studies as well as destination managers.

General

Imprint:	Cabi Publishing
Country of origin:	United Kingdom
Release date:	December 2019
Editors:	Anukrati Sharma • Juan Ignacio Pulido-Fernandez • Azizul Hassan
Contributors:	Andy Heyes • Sanjay Nadkarni • Jose Alabau-Montoya • Maria-Eugenia Ruiz-Molina • Elson Mankhomwa • James Malitoni Chilembwe • Victor Ronald Mweiwa
Dimensions:	244 x 172 x 19mm (L x W x T)
Format:	Hardcover
Pages:	260
ISBN-13:	978-1-78639-428-6
Categories:	Books > Business & Economics > Economics > Development economics Books > Business & Economics > Business & management > Sales & marketing > General Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry
LSN:	1-78639-428-6
Barcode:	9781786394286

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