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Mashed Up - Music, Technology, and the Rise of Configurable Culture (Paperback)
Loot Price: R855
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Mashed Up - Music, Technology, and the Rise of Configurable Culture (Paperback)
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From ancient times to the present day, writers and thinkers have
remarked on the unique power of music to evoke emotions, signal
identity, and bond or divide entire societies, all without the
benefit of literal representation. Even if we can't say precisely
what our favorite melody means, we know very well what kind of
effect it has on us, and on our friends and neighbors. According to
Aram Sinnreich, this power helps to explain why music has so often
been regulated in societies around the globe and throughout
history. Institutional authorities ranging from dynastic China's
"Office to Harmonize Sounds" to today's copyright collecting
societies like BMI and ASCAP leverage the rule of law and the power
of the market to make sure that some musical forms and practices
are allowed and others are prohibited. Yet, despite the efforts of
these powerful regulators, musical cultures consistently devise new
and innovative ways to work around institutional regulations. These
workarounds often generate new styles and traditions in turn, with
effects far beyond the cultural sphere. Mashed Up chronicles the
rise of "configurability," an emerging musical and cultural moment
rooted in today's global, networked communications infrastructure.
Based on interviews with dozens of prominent DJs, attorneys, and
music industry executives, the book argues that today's battles
over sampling, file sharing, and the marketability of new styles
such as "mash-ups" and "techno" presage social change on a far
broader scale. Specifically, the book suggests the emergence of a
new ethic of configurable collectivism; an economic reunion of
labor; a renegotiation of the line between public and private; a
shift from linear to recursive logic; and a new "DJ consciousness,"
in which the margins are becoming the new mainstream. Whether these
changes are sudden or gradual, violent or peaceful, will depend on
whether we heed the lessons of configurability, or continue to
police and punish the growing ranks of the mashed up.
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