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Books > Business & Economics > Business & management > Sales & marketing > Market research
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Consumer Behavior in Tourism and Hospitality Research (Hardcover)
Loot Price: R3,380
Discovery Miles 33 800
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Consumer Behavior in Tourism and Hospitality Research (Hardcover)
Series: Advances in Culture, Tourism and Hospitality Research
Expected to ship within 12 - 17 working days
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This portrait of contemporary tourists proposes that these
travelers create consumption audio-portraits and self-explanations
(identity constructions) through their purchases and use of
travel-related services. Their configurations of destinations,
accommodations, travel modes, in-route and destination activities,
meal choices, sites/attractions visited, and their travel
companions inform others and themselves about who they are. These
understandings of self through travel are statements of being-where
I've been and what I've done tells me and others who I am. Also,
one's definition of self (being) affects tourists' future
configurations of travel-related buying and consumption. Thus,
tourism-related behavior and being represent virtuous and sometimes
vicious consumption systems. Consequently, most tourists are
identifiable by who they are and what they know about where they
have been and what they have done via their summaries of their
trips. The chapters in this volume provide tools and evidence
useful for deep understanding of tourists' buying, consumption, and
being through examinations of consumers' self-descriptions of
personal markers of their trip configurations. This volume's core
tenet is that thick descriptions and case-based models are
essential steps for highly useful research and deep understanding
of tourism behavior.
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