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Marketing Places and Spaces (Hardcover)
Loot Price: R3,778
Discovery Miles 37 780
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Marketing Places and Spaces (Hardcover)
Series: Advances in Culture, Tourism and Hospitality Research
Expected to ship within 12 - 17 working days
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Marketing Places and Spaces' covers a broad range of issues that
hospitality and tourism executives will benefit from addressing,
but frequently forget to do so. To provide an indication of the
broad range and exciting coverage of issues, here are a few titles
of the 21 chapters in the volume: Conceptualizing the Value
Co-creation Challenges for Tourist Destinations: a Supply-Side
Perspective; The Emotional Attachment Built through the Attitudes
and Managerial Approach to Place Marketing and Branding - The
Golden City of Kremnica, Slovakia; Events as a Differentiation
Strategy for Tourist Destinations; How do Tourists Turn Space into
Place? - A Conceptualisation for Sustainable Place Marketing; the
Influence of Slow City in the Context of Sustainable Destination
Marketing; Wedding-based Tourism Development: Insights from an
Italian Context.Authors include tourism researchers working in
Finland, UK, Macau, Japan, New Zealand, and beyond. A practical
strategy guide and an in-depth complement with extensions to
Elizabeth Gilbert's 'Eat Pray Love' for hospitality and tourism
professionals and educators is the relevant perspective that
'Marketing Places and Spaces' provides.
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