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Books > Social sciences > Sociology, social studies > Ethnic studies
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Contemporary Latina/o Media - Production, Circulation, Politics (Paperback)
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Contemporary Latina/o Media - Production, Circulation, Politics (Paperback)
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The cultural politics creating and consuming Latina/o mass media.
Just ten years ago, discussions of Latina/o media could be safely
reduced to a handful of TV channels, dominated by Univision and
Telemundo. Today, dramatic changes in the global political economy
have resulted in an unprecedented rise in major new media ventures
for Latinos as everyone seems to want a piece of the Latina/o media
market. While current scholarship on Latina/o media have mostly
revolved around important issues of representation and stereotypes,
this approach does not provide the entire story. In Contemporary
Latina/o Media, Arlene Davila and Yeidy M. Rivero bring together an
impressive range of leading scholars to move beyond analyses of
media representations, going behind the scenes to explore issues of
production, circulation, consumption, and political economy that
affect Latina/o mass media. Working across the disciplines of
Latina/o media, cultural studies, and communication, the
contributors examine how Latinos are being affected both by the
continued Latin Americanization of genres, products, and audiences,
as well as by the whitewashing of "mainstream" Hollywood media
where Latinos have been consistently bypassed. While focusing on
Spanish-language television and radio, the essays also touch on the
state of Latinos in prime-time television and in digital and
alternative media. Using a transnational approach, the volume as a
whole explores the ownership, importation, and circulation of
talent and content from Latin America, placing the dynamics of the
global political economy and cultural politics in the foreground of
contemporary analysis of Latina/o media.
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