Whaling has become one of the most controversial environmental
issues. It is not that all whale species are at the brink of
extinction, but that whales have become important symbols to both
pro- and anti-whaling factions and can easily be appropriated as
the common heritage of humankind. This book, the first of its kind,
is therefore not about whales and whaling per se but about how
people communicate about whales and whaling. It contributes to a
better understanding and discussion of controversial environmental
issues: Why and how are issues selected? How is knowledge on these
issues produced and distributed by organizations and activists? And
why do affluent countries like Japan and Norway still support
whaling, which is of insignificant economic importance? Basing his
analysis on fieldwork in Japan and Norway and at the International
Whaling Commission, the author argues how an image of a
"superwhale" has been constructed and how this image has replaced
meat and oil as the important whale commodity. He concludes that
the whaling issue provides an arena where NGOs and authorities on
each side can unite, swapping political legitimacy and building
personal relations that can be useful on issues where relations are
less harmonious.
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