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The Internationalization of German Software-based Companies - Sustainable Growth Strategies for Small and Medium-sized Companies (Paperback, Softcover reprint of the original 1st ed. 2015)
Loot Price: R1,681
Discovery Miles 16 810
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The Internationalization of German Software-based Companies - Sustainable Growth Strategies for Small and Medium-sized Companies (Paperback, Softcover reprint of the original 1st ed. 2015)
Series: Progress in IS
Expected to ship within 10 - 15 working days
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This book takes an in-depth look at the software industry as a
major factor in future global economic performance. It explores how
software-based companies are a significant factor behind economic
growth and serve as important bridge builders between industries.
Countries with a weak and underdeveloped software industry risk
being left behind in the 21st century. The book examines the case
of Germany as one of the world's major industrial nations, which is
facing loss of competitiveness due to its underdeveloped software
sector. It shows how the German software market is characterized by
a multiplicity of small and medium sized companies and exhibits a
shortage of globally dominating companies. This is presented and
examined in the light of Germany being a powerhouse for
technologies in sectors other than the software industry. The book
analyzes the current situation and future potential of the German
software industry. Using empirical analysis and international case
studies, it presents the status quo and offers recommendations for
policy makers. It shows effective management strategies for the
sustainable international growth of software-based companies. The
recommendations in this book are intended to secure Germany's front
seat on the express train bound for the second half of the 21st
century.
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