Tools for Innovation (Hardcover, New)

It is widely known that innovation is crucial to sustain success in business, government, and engineering. But capturing the effective means of fostering innovation remains elusive. How can organizations actively promote innovation, which arises from a complex combination of cognition and domain expertise? Researchers across an array of fields are studying innovation, with exciting new findings suggesting that science is beginning to understand how it can be cultivated. It is now more important than ever for seemingly distant fields to share conclusions and, in concert, translate them into viable applications.
In this unique and exciting collaboration, engineers, cognitive scientists, psychologists, computer scientists, and marketers explore the practical methods that support innovation and creative design, from different ways of thinking and conceptualizing to computer-based tools. The authors present research on processes as well as on the evaluation of existing methods. Their lessons drawn are at the forefront of the interdisciplinary movement to use science to help organizations thrive.

General

Imprint:	Oxford UniversityPress
Country of origin:	United States
Release date:	August 2009
First published:	August 2009
Editors:	Arthur Markman (Professor) • Kristin Wood (Professor)
Dimensions:	242 x 163 x 20mm (L x W x T)
Format:	Hardcover
Pages:	256
Edition:	New
ISBN-13:	978-0-19-538163-4
Categories:	Books > Business & Economics > Business & management > Business ethics Books > Business & Economics > Business & management > Business communication & presentation > General Promotions
LSN:	0-19-538163-7
Barcode:	9780195381634

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