This book is about the successful operation of a sports franchise.
While there are many sports-related books about what happens on the
playing field, there are few written about the equally interesting
but seldom told stories of what happens on the business side. Why
does someone acquire a professional sports team? What goes into the
branding, marketing and entertainment that make some teams
successful, and others not? What are the key challenges that
managers, athletic directors and other sports staff face? Are there
valuable lessons from the major and minor leagues for university,
high school and other amateur sports programs? Do sports teams
generate a profit? And if so, how? While the examples are drawn
from the business of minor league baseball, the lessons are equally
applicable to all other sports, and even to many retail businesses.
General
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