This comprehensive book is an earnest endeavour to acquaint the
reader with a thorough understanding of all important basic
concepts, methods and facts of social psychology. The exhaustive
treatment of the topics, in a cogent manner, enables the students
to grasp the subject in an easy-to-understand manner. Logically
organised into 17 chapters, the book commences with the
introduction of social psychology, research methods, theoretical
foundations, self and identity, social cognitions, perception and
attribution, socialisation, social attitude and persuasion, and
goes on to provide in-depth coverage of stereotyping, prejudices
and discrimination, behaviours in groups, social norms and
conformity behaviour, leadership and social power, interpersonal
attraction and relationship, social influence, aggression,
prosocial behaviour, language and communication, along with
applications of social psychology. The theme of the book
incorporates latest concepts and researches, especially Indian
researches and findings, thus making the book more understandable
and applicable in Indian context. Written in an engaging style, the
book is intended for the undergraduate and postgraduate students of
social psychology and sociology/social works. Highlights of the
Book: The text encompasses adequate content of the subject required
at the university level as well as for UGC/JRF examination. Every
chapter begins with learning objectives, followed by key terms and
ends with summary and review questions. The text emphasises clarity
(avoids technical language) to enhance its effectiveness.
Objective-type questions given at the end of the book test the
students' understanding of the concepts Glossary is provided at the
end of the book to provide reference and at-a-glance understanding.
General
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