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Books > Business & Economics > Business & management > E-commerce
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Always On - Digital Brand Strategy in a Big Data World (Paperback)
Loot Price: R1,403
Discovery Miles 14 030
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Always On - Digital Brand Strategy in a Big Data World (Paperback)
Expected to ship within 12 - 17 working days
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Where do powerful strategies come from? How do some companies
develop strategies that enable them to outperform others regardless
of the state of their industry or the economic climate? How does a
company get the essentials to work in regard to the company's
strategies, such as leadership buy-in and follow through on
implementations and performance management, without being slow,
rigid and check-box focused? These are some of the questions asked
by Arve Peder A~verland in Always On: Digital Brand Strategy in a
Big Data World. This book will provide an understanding of what it
takes to develop, implement and run a digital strategy but it is
not meant as a rigid process document that must be strictly adhered
to. Companies have different needs and live in vastly different
environments. The internal structure of an organization and the
market in which it competes is not going to adapt to a digital
strategy process, it must find a process and methodology that works
best for it. With big data emerging as a standard framework for
decision making, digital strategy and governance have taken on
increased importance. It's a given in today's online marketplace
that you are perceived as being always on. Make sure your
governance programmes for your systems and platforms keep it that
way. Think fast, be agile, be ready - you're always on!
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