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Instructor's Manual for Strategic Marketing Cases in Emerging Markets - A Companion Volume (Paperback, 1st ed. 2017)
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Instructor's Manual for Strategic Marketing Cases in Emerging Markets - A Companion Volume (Paperback, 1st ed. 2017)
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This is a teaching companion to the case studies provided in the
book 'Strategic Marketing Cases in Emerging Markets' and is
intended to help teachers and trainers follow a pedagogic line by
using the case studies to develop a critical understanding of the
service business scenarios and strategies for marketing in emerging
markets. The authors provide extensive teaching notes for each of
the cases, covering the pedagogy of the case study, the
prerequisites to understanding it, case-specific teaching
objectives, a suggested teaching approach, and a case synopsis.
Each case is then rounded out with suggested discussion questions
and concise answers, as well as additional reading to enhance the
teaching and learning experience in the classroom.
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