Since the European Union's de-regulation policy for electricity and
energy suppliers was implemented, new strategic configurations have
emerged. Traditional restraints of geographical limitations on
energy companies have been partly removed: the diversity at
national regulatory and company level means that the European scene
is one of a multiplicity of strategic configurations and
developments, whilst also being complex and segmented.
This book highlights the strategic and regulatory challenges of
European deregulation, with its main focus being on the business
strategies within the emerging de-regulated electricity markets;
various regulatory implications which are being raised in this new
climate are discussed. Some of the central strategic issues facing
the electricity industry in its new competitive context are
explored and reviewed, with classical themes debated as a prelude
to the following empirical investigation of actual business
strategies pursued by the electricity and energy industries.
The main section of this work consists of 7 national case
studies of business strategies which also include one North and one
South American case. These were considered important inclusions as
the North American companies are large investors in the European
market, whilst the European companies invest in the South American
market. The final chapter is a comparison and summary of the
national patterns of market structures, business strategies and
regulatory styles with a brief look at some challenges to be faced
in future.
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