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Between Marx and Coca-Cola - Youth Cultures in Changing European Societies, 1960-1980 (Paperback)
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Between Marx and Coca-Cola - Youth Cultures in Changing European Societies, 1960-1980 (Paperback)
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In the 1960s and 1970s, Western Europe's "Golden Age," a new youth
consciousness emerged which gave this period its distinctive
character. Offering rich, new material, this volume challenges and
moves beyond the easy conflation of European youth culture and
"Americanization." It instead sets out to show, for the first time,
how international developments fused with national traditions to
produce specific youth cultures that then became the leading
trendsetters of emergent postindustrial Western societies. This
important new study presents a multifaceted portrait of European
youth cultures, colored by differences ingender, class, and
education, and explores the tension between emerging consumerism
and growing politicization, succinctly expressed by Jean-Luc Godard
in his 1965 pairing of "Marx and Coca-Cola."
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