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Multinationals and Asia - Organizational and Institutional Relationships (Hardcover)
Loot Price: R3,888
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Multinationals and Asia - Organizational and Institutional Relationships (Hardcover)
Series: Routledge International Business in Asia
Expected to ship within 12 - 17 working days
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Asia is one of the most dynamic regions in the world, but with
local business condition changing fast since the 1997 crisis, the
strategies and roles of multinationals in the region have also had
to evolve rapidly.
This book presents new core concepts related to the management of
relationships in Asia by adopting an international business
perspective and following a coherent theme around intra- and
inter-organizational relationships, institutional relationships and
relationships with stakeholders. In order to survive and maximize
profitability in the region, it has become necessary for MNEs to
establish new relationships with local organizations and
institutions as well as change their approach to managing existing
relations. To guide readers through this highly relevant and
intricate phenomenon, "Multinationals" "and Asia "adopts a dynamic
approach, focusing on MNEs themselves and the strategic challenges
they face through the development and management of internal
relationships in various complex Asian environments. A series of
chapters discusses core concepts of cooperative arrangements and
management of internal networks. Relationships between MNEs,
international and national institutions and other stakeholders are
also addressed, with focus on careful selected themes such as
innovation, intellectual property rights, labor relations and
governance mechanisms.
This edition is an essential reader for top management leaders,
senior economic analysts, policy makers, academic scholars and
international business students interested in contemporary Asia.
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