|
Books > Business & Economics > Economics > Development economics
|
Buy Now
Religion and Consumer Behaviour in Developing Nations (Hardcover)
Loot Price: R3,183
Discovery Miles 31 830
|
|
|
Religion and Consumer Behaviour in Developing Nations (Hardcover)
Expected to ship within 12 - 19 working days
|
Examining how religion influences the dynamics of consumption in
developing nations, this book illuminates the strategic placement
of these nations on the global marketing stage both in terms of
their current economic outlook and potential for growth. Expert
contributors highlight the individual aspects of religion that
influence consumers, from perception of the self and motivations to
personality and attitude. Discussing consumers’ religiosity and
consumption in a range of cultural and social settings, taking
social class, sub-cultures and values into consideration, the
contributors analyse how these factors interrelate to shape family
and societal consumption issues. Chapters also explore the ethical
issues related to consumption and religion as well as the place of
religion in branding and brand culture in developing nations.
Taking a broad approach, the book draws on examples of practices
from religions including Christianity, Islam, Hinduism, Buddhism,
Judaism, Sikhism, Atheism, and African Traditional Religions. This
book will be a valuable resource for scholars and students of
marketing, consumer behaviour and economic psychology. Its insights
into consumption practices in religious contexts will also be
beneficial for business managers and policy makers.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
(1)
