In this book, an expert in business strategy shows how to create
and evaluate a strategic plan and execute that plan successfully.
When it comes to strategic planning, B. Keith Simerson knows from
experience what works and what doesn't. Strategic Planning: A
Practical Guide to Strategy Formulation and Execution weaves that
knowledge into a roadmap for anyone charged with creating a
strategic plan, evaluating a strategic planning process, or
executing resulting strategies in an effective and efficient way.
Not a one-size-fits-all solution, the book offers a menu of
information and options based on a broad view of strategic planning
and offers correspondingly broad applicability. The guide focuses
on two major aspects of the planning process: the multitude of
factors contributing to an effective strategic planning framework
and the multitude of drivers and enablers of successful execution.
Armed with concrete information, readers will learn to create and
execute a business strategy, a personal strategic action plan, or
strategies for any kind of for-profit or nonprofit organization.
Specific methodologies, tools, and techniques will guide readers to
successful strategy formation-and execution. Concrete examples and
case studies Templates and samples of materials used in various
public- and private-sector strategic planning efforts A
bibliography of resource materials about strategic thinking,
strategy formulation, strategic planning, and strategy execution
General
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