WINNER AT THE BUSINESS BOOK AWARDS 2022 - SPECIALIST BUSINESS BOOK
CATEGORY. As one of the leading business trends today, extended
reality (XR) promises to revolutionize the way consumers experience
their encounters with brands and products of all kinds. Top brands
from Pepsi and Uber to Boeing and the U.S. Army are creating
immersive digital experiences that capture the interest and
imaginations of their target markets. In Extended Reality in
Practice: 100+ Amazing Ways Virtual, Augmented and Mixed Reality
are Changing Business and Society, celebrated futurist,
technologist, speaker, and author Bernard Marr delivers a robust
and accessible explanation of how all kinds of firms are developing
innovative XR solutions to business problems. You'll discover the
new ways that companies are harnessing virtual, augmented, and
mixed reality to improve consumers' perception of their brands.
You'll also find out why there are likely to be no industries that
will remain untouched by the use of XR, and why these technologies
are popular across the commercial, governmental, and non-profit
spectrums. Perfect for Chief Executive Officers, business owners,
leaders, managers, and professionals working in business
development, Extended Reality in Practice will also earn a place in
the libraries of professionals working within innovation teams
seeking an accessible resource on the possibilities and potential
created by augmented, virtual, and mixed reality technologies. An
insightful exploration of extended reality from a renowned thought
leader, technologist, and futurist Extended Reality in Practice:
100+ Amazing Ways Virtual, Augmented and Mixed Reality are Changing
Business and Society offers readers a front-row seat to one of the
most exciting and impactful business trends to find traction in
years. Celebrated futurist and author Bernard Marr walks you
through the ins and outs of XR, or extended reality, and how it
promises to revolutionize everything from the experience of walking
through an airport or shopping mall to grabbing a burger at a
fast-food restaurant. Discover insightful and illuminating case
studies from businesses and organizations in a variety of
industries, including Burger King, BMW, Boeing, and the U.S. Army,
and see how they're turning virtual, mixed, and augmented reality
experiences into big wins for their stakeholders. You'll also find
out about how XR can help businesses tackle the problems of
lackluster engagement and lukewarm customer loyalty with
reinvigorated consumer experiences. Ideal for executives, founders,
business leaders and owners, and professionals of all sorts,
Extended Reality in Practice is an indispensable guide to an
indispensable new technology. The book is the leading resource for
anyone seeking a one-stop reference for augmented, virtual, and
mixed reality tech and their limitless potential for enterprise.
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