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Books > Reference & Interdisciplinary > Communication studies > Media studies
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Managing Television News - A Handbook for Ethical and Effective Producing (Hardcover)
Loot Price: R5,154
Discovery Miles 51 540
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Managing Television News - A Handbook for Ethical and Effective Producing (Hardcover)
Series: Routledge Communication Series
Expected to ship within 12 - 17 working days
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Managing Television News provides a practical introduction to the
television news producer, one of the most significant and
influential roles in a newscast. Recognizing the need for formal
training in this key role, authors B. William Silcock, Don Heider,
and Mary T. Rogus have combined their expertise and experience to
shape this essential resource on the responsibilities, demands, and
rewards of the news producer position. Their book provides a
strategic approach to producing newscasts and serves as an in-depth
guide to creating quality, audience-friendly newscasts working
within the realistic limitations of most newsrooms. It helps the
student and the professional producer sort through the various
deadline-driven challenges of creating a 30-minute newscast. Filled
with real-world examples and advice from news directors, producers,
and anchors currently in the business, and photographs illustrating
the varied perspectives in the position, Managing Television News
provides critical skill sets to help resolve ethical dilemmas, as
well as keen and fresh insights on how to win the ratings without
compromising news quality. Career concerns are also addressed. This
resource is a pioneering book for the professional television
newsroom and the individual reader interested in starting or
expanding a producing career. It is an excellent text for the
college classroom, as its structure fits neatly into a semester
schedule, and it is a must-have resource for both seasoned and
novice producers, as well as students in broadcast news.
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