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Books > Business & Economics > Business & management > Business strategy
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Digital Transformation in Business and Society - Theory and Cases (Hardcover, 1st ed. 2020)
Loot Price: R4,583
Discovery Miles 45 830
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Digital Transformation in Business and Society - Theory and Cases (Hardcover, 1st ed. 2020)
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The digital traces that people leave behind as they conduct their
daily lives provide a powerful resource for businesses to better
understand the dynamics of an otherwise chaotic society. Digital
technologies have become omnipresent in our lives and we still do
not fully know how to make the best use of the data these
technologies could harness. Businesses leveraging big data
appropriately could definitely gain a sustainable competitive
advantage. With a balanced mix of texts and cases, this book
discusses a variety of digital technologies and how they transform
people and organizations. It offers a debate on the societal
consequences of the yet unfolding technological revolution and
proposes alternatives for harnessing disruptive technologies for
the greater benefit of all. This book will have wide appeal to
academics in technology management, strategy, marketing, and human
resource management.
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