|
Books > Humanities > Religion & beliefs > Non-Christian religions > Islam
|
Buy Now
Strategic Islamic Marketing - A Roadmap for Engaging Muslim Consumers (Hardcover, 1st ed. 2022)
Loot Price: R4,833
Discovery Miles 48 330
|
|
|
Strategic Islamic Marketing - A Roadmap for Engaging Muslim Consumers (Hardcover, 1st ed. 2022)
Series: Contributions to Management Science
Expected to ship within 12 - 17 working days
|
Marketing in the emerging Islamic markets is a challenging business
function since international companies must contend with unfamiliar
customs, cultural differences, and legal challenges. This book
provides marketers who want to reach this emerging and very
lucrative consumer base with essential, research-based insights on
these aspects and how to deal with them. This book redefines
marketing practice and conduct and challenges conventional
marketing wisdom by introducing a religious-based ethical framework
to the practice of marketing. The framework opens a whole new array
of marketing opportunities and describes the behavior of the
consumer, community, and companies using a different approach than
conventional marketing thought.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
