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Books > Humanities > Religion & beliefs > Non-Christian religions > Islam
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Strategic Islamic Marketing - A Roadmap for Engaging Muslim Consumers (Hardcover, 1st ed. 2022)
Loot Price: R4,930
Discovery Miles 49 300
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Strategic Islamic Marketing - A Roadmap for Engaging Muslim Consumers (Hardcover, 1st ed. 2022)
Series: Contributions to Management Science
Expected to ship within 12 - 19 working days
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Marketing in the emerging Islamic markets is a challenging business
function since international companies must contend with unfamiliar
customs, cultural differences, and legal challenges. This book
provides marketers who want to reach this emerging and very
lucrative consumer base with essential, research-based insights on
these aspects and how to deal with them. This book redefines
marketing practice and conduct and challenges conventional
marketing wisdom by introducing a religious-based ethical framework
to the practice of marketing. The framework opens a whole new array
of marketing opportunities and describes the behavior of the
consumer, community, and companies using a different approach than
conventional marketing thought.
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