The Principles of Islamic Marketing (Hardcover, 2nd edition)

The Principles of Islamic Marketing fills a gap in international business literature covering the aspects and values of Islamic business thought. It provides a framework and practical perspectives for understanding and implementing the Islamic marketing code of conduct. It is not a religious book. The Islamic Economic System is a business model adopted by nearly one quarter of the world's population. Baker Alserhan identifies the features of the Islamic structure of International Marketing practices and ethics. Adherence to such ethical practices elevates the standards of behaviour of traders and consumers alike and creates a value-loaded framework for meaningful cooperation between international marketers and their Muslim markets. His book provides a complete guide for an organization when managing its entire marketing function or when customising part of its offering to suit Muslim customers. It addresses the challenges facing marketers involved in business activities with and within Islamic communities, the knowledge needs of academic institutions, and the interest of multinationals keen on tapping the huge Islamic markets. Along the way, Baker Alserhan provides insights into key elements such as, distribution channels, retailing practices, branding, positioning, and pricing; all within the Muslim legal and cultural norms. This second edition brings the book up to date and features a number of new case studies and two additional chapters on Maqasid Al Shariah and the Islamic economy, and a strategic perspective on Islamic marketing and branding.

General

Imprint:	Gower Publishing Ltd
Country of origin:	United Kingdom
Release date:	October 2015
First published:	2015
Authors:	Baker Ahmad Alserhan
Dimensions:	246 x 174 x 21mm (L x W x T)
Format:	Hardcover
Pages:	260
Edition:	2nd edition
ISBN-13:	978-1-4724-6030-1
Categories:	Books > Humanities > Religion & beliefs > Non-Christian religions > Islam Books > Business & Economics > Business & management > Sales & marketing > General Books > Religion & Spirituality > Non-Christian religions > Islam
LSN:	1-4724-6030-8
Barcode:	9781472460301

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!