When a public library invests in building relationships with
business owners, professionals, and job seekers in the community,
it is investing in the livelihood, well-being, and future of all of
its citizens. By demonstrating how the library is a valuable
resource for these patrons, the embedded business librarian can be
an equal partner in the business community and have an equal voice.
As a business liaison librarian, Alvarez has taught nearly 150 job
seekers, completed over 100 one-on-one appointments with business
owners and professionals, and co-produced numerous videos and
podcasts with entrepreneurs. Here she distills her experiences into
a comprehensive, step-by-step guide to developing sustainable
library-business relationships. Speaking to beginners as well as
those who may already have a background in business reference or
outreach, this book introduces the concept of embedded business
librarianship, emphasizing how it extends beyond outreach to
include integration with the business community; discusses how the
embedded business librarian not only cultivates awareness of the
library's resources and expertise, but is also a valued contributor
to the business community's conversation; recommends research
sources and strategies for learning the needs, goals, and
partnership opportunities of the local business community; outlines
a five-step process for reaching out to organizations, businesses,
and professionals to cement long-lasting ties; details the
important differences between business owners, professionals, and
job seekers, offering guidance on the best ways to approach and
engage them as well as techniques for forming sustainable
partnerships with each group; shows how to create a co-working
space, illustrated using real life examples from libraries that
have created their own business spaces for networking and
collaboration; and talks about the importance of continuing
education for the embedded business librarian, highlighting books,
blogs, podcasts, news sources, online training, librarian support
groups, and other avenues for expanding one's expertise . Loaded
with recommended practices for increasing engagement and developing
courses and programs for business owners, professionals, and job
seekers in the community, this book points the way towards making
the library an integral part of the business community in ways that
are realistic and sustainable.
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