Promoting Fashion (Paperback)

The marketing and promotion of fashion is entering a fast-moving and challenging phase. This book shows how to appeal to the consumer and communicate the brand message. Advertising campaigns, both offline and online, are discussed, together with the existing and new methods of PR and promotion. Individual chapters then look at social media, e-commerce and online fashion retail, personal selling and offline fashion retail, direct marketing, fashion shows and sales promotions, plus costing a campaign. These are supported by case studies and interviews with leading professionals.

General

Imprint:	Laurence King Publishing
Country of origin:	United Kingdom
Release date:	August 2018
Authors:	Barbara Graham • Caline Anouti
Dimensions:	257 x 190 x 16mm (L x W x T)
Format:	Paperback
Pages:	224
ISBN-13:	978-1-78627-215-7
Categories:	Books > Arts & Architecture > Industrial / commercial art & design > General
LSN:	1-78627-215-6
Barcode:	9781786272157

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