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Books > Business & Economics > Business & management > Sales & marketing > Market research

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Consumer Profiles (RLE Consumer Behaviour) - An Introduction to Psychographics (Hardcover) Loot Price: R4,457

Discovery Miles 44 570

Repayment Terms: R418 pm x 12*

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Consumer Profiles (RLE Consumer Behaviour) - An Introduction to Psychographics (Hardcover): Barrie Gunter, Adrian Furnham

Consumer Profiles (RLE Consumer Behaviour) - An Introduction to Psychographics (Hardcover)

Barrie Gunter, Adrian Furnham

Series: Routledge Library Editions: Consumer Behaviour

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Loot Price R4,457 Discovery Miles 44 570 | Repayment Terms: R418 pm x 12*

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Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge Library Editions: Consumer Behaviour
Release date:	November 2014
First published:	1992
Authors:	Barrie Gunter • Adrian Furnham
Dimensions:	216 x 138 x 15mm (L x W x T)
Format:	Hardcover
Pages:	194
ISBN-13:	978-1-138-83245-9
Categories:	Books > Social sciences > Psychology > Social, group or collective psychology Books > Business & Economics > Business & management > Sales & marketing > Market research Promotions
LSN:	1-138-83245-6
Barcode:	9781138832459