Why are sport stars central to celebrity culture? What are the
implications of their fame?
Proceeding from a broadly based discussion of heroism, fame and
celebrity, Smart addresses a number of prominent modern sports and
sport stars, including Michael Jordan (basketball), David Beckham
(football), Tiger Woods (golf), Anna Kournikova and the Williams
sisters (tennis).
He analyses the development of modern sport in the UK and USA,
demonstrating the key economic and cultural factors that have
contributed to the popularity of sport stars, while examining
issues such as race and gender, the impact of professionalization,
growing media coverage, the role of agents and the increasing
presence of commercial corporations providing sponsorship and
endorsement contracts.
This book situates the sport star as the embodiment of the
various tensions of age, class, race, gender and culture. It argues
that sporting figures possess an increasingly rare quality of
authenticity that gives them the capacity to lift and inspire
people. The book is a major contribution to the sociology and
culture of sport and celebrity.
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