Understanding cultural differences and determining their relevance
in a broader context are the key goals of any intercultural
inquiry. Intercultural Rhetoric and Professional Communication:
Technological Advances and Organizational Behavior explores the
theory and practice of rhetoric and professional communication in
intercultural contexts. This book provides a framework for
translating, localizing, and internationalizing communications and
information products around the world. Taking a theoretically
integrated approach, this book provides the analytical tools and
methods for examining the relations between culture and rhetoric
and understanding the deep cultural foundation of rhetorical
patterns.
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