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Green Consumption - The Global Rise of Eco-Chic (Paperback, New)
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Green Consumption - The Global Rise of Eco-Chic (Paperback, New)
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Green lifestyles and ethical consumption have become increasingly
popular strategies in moving towards environmentally-friendly
societies and combating global poverty. Where previously
environmentalists saw excess consumption as central to the problem,
green consumerism now places consumption at the heart of the
solution. However, ethical and sustainable consumption are also
important forms of central to the creation and maintenance of class
distinction. Green Consumption scrutinizes the emergent phenomenon
of what this book terms eco-chic: a combination of lifestyle
politics, environmentalism, spirituality, beauty and health.
Eco-chic connects ethical, sustainable and elite consumption. It is
increasingly part of the identity kit of certain sections of
society, who seek to combine taste and style with care for personal
wellness and the environment. This book deals with eco-chic as a
set of activities, an ideological framework and a popular marketing
strategy, offering a critical examination of its manifestations in
both the global North and South. The diverse case studies presented
in this book range from Basque sheep cheese production and Ghanaian
Afro-chic hairstyles to Asian tropical spa culture and Dutch
fair-trade jewellery initiatives. The authors assess the ways in
which eco-chic, with its apparent paradox of consumption and
idealism, can make a genuine contribution to solving some of the
most pressing problems of our time.
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