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Country Capitalism - How Corporations from the American South Remade Our Economy and the Planet (Hardcover)
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Country Capitalism - How Corporations from the American South Remade Our Economy and the Planet (Hardcover)
Series: A Ferris and Ferris Book
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The rural roads that led to our planet-changing global economy ran
through the American South. That region's impact on the
interconnected histories of business and ecological change is
narrated here by acclaimed scholar Bart Elmore, who uses the
histories of five southern firms-Coca-Cola, Delta Airlines,
Walmart, FedEx, and Bank of America-to investigate the
environmental impact of our have-it-now, fly-by-night,
buy-on-credit economy. Drawing on exclusive interviews with company
executives, corporate archives, and other records, Elmore explores
the historical, economic, and ecological conditions that gave rise
to these five trailblazing corporations. He then considers what
each has become: an essential presence in the daily workings of the
global economy and an unmistakable contributor to the reshaping of
the world's ecosystems. Even as businesses invest in sustainability
initiatives and respond to new calls for corporate responsibility,
Elmore shows the limits of their efforts to "green" their
operations and offers insights on how governments and activists can
push corporations to do better. At the root, Elmore reveals a
fundamental challenge: Our lives are built around businesses that
connect far-flung rural places to urban centers and global
destinations. This "country capitalism" that proved successful in
the US South has made it possible to satisfy our demands at the
click of a button, but each click comes with hidden environmental
costs. This book is a must-read for anyone who hopes to create an
ecologically sustainable future economy.
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