Since their emergence in the 1960s, lifestyle sports (also referred
to as action sport, extreme sports, adventure sports) have
experienced unprecedented growth both in terms of participation and
in their increased visibility across public and private space. book
seeks to explore the changing representation and consumption of
lifestyle sport in the twenty-first century.
The essays, which cover a range of sports, and geographical
contexts (including Brazil, Europe, North America and Australasia)
focus on three themes. First, essays scrutinise aspects of the
commercialisation process and impact of the media, reviewing and
reconsidering theoretical frameworks to understand these processes.
The scholars here emphasise the need to move beyond simplistic
understandings of commercialisation as co-option and resistance, to
capture the complexity and messiness of the process, and of the
relationships between the cultural industries, participants and
consumers. The second theme examines gender identity and
representations, exploring the potential of lifestyle sport to be a
politically transformative space in relation to gender, sexuality
and race . The last theme explores new theoretical directions in
research on lifestyle sport, including insights from philosophy,
sociology and cultural geography.
The themes the monograph addresses are wide reaching, and
centrally concerned with the changing meaning of sport and sporting
identity in the twenty-first century.
This book was previously published as a Special Issue of Sport
in Society.
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