This new text examines the growing field of cultural studies and
argues for its relevance in addressing the enormous impact of
popular culture and mass media today. Among the perspectives
analyzed are the Marxist sociology of culture, the Frankfurt
School's cultural theory, the work of the Birmingham School,
poststructural and postmodern cultural analysis, and feminist
cultural studies, especially cinefeminism. While retaining useful
components of each of these perspectives, the author makes the case
for a more theoretically and politically coherent version of
cultural studies phrased in accessible language.
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