This collection of 13 new essays employs ethnographic methods to
investigate San Diego's Comic-Con international, the largest annual
celebration of the popular arts in North America. Working from a
common grounding in fan studies, these individual explorations
examine a range of cultural practices at an event drawing crowds of
nearly 150,000 each summer. Investigations range from the practices
of fans costuming themselves to the talk of corporate marketers.
The collection seeks to expand fan studies in general and to
explore more deeply into Comic-Con International than any
publication before it.
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