Football is often described as a game of inches. First downs,
scoring, and in/out of bound decisions that can determine the
outcome of the game may even come down to fractions of an inch.
Investing is similar: the difference between outperforming or
underperforming the market may be a few fractions of a percentage
point. As Ben Branch succinctly states, successful investing,
defined as outperforming the market averages, is not easy. And yet
it is very much a game worth playing, particularly if you win. The
key to being on the winning side is to understand the fundamental
principles of investing—what it is and how it works—before
making any decision. In this highly practical, non-technical guide,
Branch introduces the reader to stocks, bonds, options, mutual
funds, real estate, futures, and all of the other basic elements of
the market. He debunks popular myths and misconceptions about
investing and shows you how to avoid mistakes in order to invest
wisely. An extensive glossary, definitions and examples, and lists
of dos and don'ts will make this book a handy resource for the
novice as well as for seasoned investors looking to take their game
to the next level. In this highly practical, non-technical guide,
Branch provides the building blocks of a multi-dimensional
investing approach. First, he reviews the principle of compound
interest, the foundation of all investment strategy and
performance. Then, arguing that successful investing is a function
of three types of activities—selection, timing, and
execution—he introduces the reader to stocks, bonds, options,
mutual funds, real estate, futures, and all of the other elements
of the market. In addition to covering well-known investments in
detail, he explains lesser-known opportunities, such as
bankruptcies and takeovers. Special topics include the effects of
macroeconomic trends and the subtleties of timing for maximum
advantage. He debunks popular myths and misconceptions about
investing and shows you how to avoid mistakes in order to invest
wisely. An extensive glossary, definitions and examples, and lists
of dos and don'ts will make this book a handy resource for the
novice, as well as for seasoned investors looking to take their
game to the next level.
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