Staying the Consumption Course - Exploring the Individual Lock-in Process in Service Relationships (Paperback, 2015 ed.)

Benjamin Krischan Schulte develops a process-model of consumer lock-in in service relationships by connecting three areas of research: path dependence, consumer behavior and service relationship marketing. He defines consumer lock-in as a situation of a potentially unaware inability to switch from or exit a consumption process due to entrenchment with increasing barriers on the individual and/or social level. Switching barriers are elaborated as consumer lock-in mechanisms. The resulting process model is outlined and empirically examined in an explorative panel study of a service relationship process in higher education. The authors findings support the presence of consumer lock-in in services as an idiosyncratic process of gradual entrapment. The phenomenon has relevance for researchers and practitioners in complex service relationships, where lock-in was found to be a likely occurrence but difficult to grasp.

General

Imprint:	Springer Gabler
Country of origin:	Germany
Release date:	February 2015
First published:	2015
Authors:	Benjamin Krischan Schulte
Dimensions:	210 x 148 x 14mm (L x W x T)
Format:	Paperback
Pages:	228
Edition:	2015 ed.
ISBN-13:	978-3-658-08787-6
Categories:	Books > Business & Economics > Business & management > Management & management techniques > Operational research Books > Business & Economics > Business & management > Sales & marketing > Market research Promotions
LSN:	3-658-08787-0
Barcode:	9783658087876

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