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Who Owns the Media? - Competition and Concentration in the Mass Media industry (Paperback, 3rd edition)
Loot Price: R2,103
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Who Owns the Media? - Competition and Concentration in the Mass Media industry (Paperback, 3rd edition)
Series: Routledge Communication Series
Expected to ship within 12 - 17 working days
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This thorough update to Benjamin Compaine's original 1979 benchmark
and 1982 revisit of media ownership tackles the question of media
ownership, providing a detailed examination of the current state of
the media industry. Retaining the wealth of data of the earlier
volumes, Compaine and his co-author Douglas Gomery chronicle the
myriad changes in the media industry and the factors contributing
to these changes. They also examine how the media industry is being
reshaped by technological forces in all segments, as well as by
social and cultural reactions to these forces.
This third edition of "Who Owns the Media?" has been reorganized
and expanded, reflecting the evolution of the media industry
structure. Looking beyond conventional wisdom and expectations,
Compaine and Gomery examine the characteristics of competition in
the media marketplace, present alternative positions on the
meanings of concentration, and ultimately urge readers to draw
their own conclusions on an issue that is neither black nor white.
Appropriate for media practitioners and sociologists, historians,
and economists studying mass media, this volume can also be used
for advanced courses in broadcasting, journalism, mass
communication, telecommunications, and media education. As a new
benchmark for the current state of media ownership, it is
invaluable to anyone needing to understand who controls the media
and thus the information and entertainment messages received by
media consumers.
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