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The Cosmetic Gaze - Body Modification and the Construction of Beauty (Paperback)
Loot Price: R489
Discovery Miles 4 890
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The Cosmetic Gaze - Body Modification and the Construction of Beauty (Paperback)
Series: The Cosmetic Gaze
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List price R616
Loot Price R489
Discovery Miles 4 890
You Save R127 (21%)
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How the act of looking at our own and others' bodies is informed by
the techniques, expectations, and strategies of body modification.
If the gaze can be understood to mark the disjuncture between how
we see ourselves and how we want to be seen by others, the cosmetic
gaze-in Bernadette Wegenstein's groundbreaking formulation-is one
through which the act of looking at our bodies and those of others
is already informed by the techniques, expectations, and strategies
(often surgical) of bodily modification. It is, Wegenstein says,
also a moralizing gaze, a way of looking at bodies as awaiting both
physical and spiritual improvement. In The Cosmetic Gaze,
Wegenstein charts this synthesis of outer and inner transformation.
Wegenstein shows how the cosmetic gaze underlies the "rebirth"
celebrated in today's makeover culture and how it builds upon a
body concept that has collapsed into its mediality. In today's
beauty discourse-on reality TV and Web sites that collect "bad
plastic surgery"-we yearn to experience a bettered self that has
been reborn from its own flesh and is now itself, like a digitally
remastered character in a classic Hollywood movie, immortal.
Wegenstein traces the cosmetic gaze from eighteenth-century ideas
about physiognomy through television makeover shows and
facial-recognition software to cinema-which, like our other
screens, never ceases to show us our bodies as they could be,
drawing life from the very cosmetic gaze it transmits.
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