The Organic Growth Playbook - Activate High-Yield Behaviors To Achieve Extraordinary Results - Every Time (Paperback)

Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. Jaworski and Lurie offer a novel approach to the problem of growth based on two simple but profound insights. First, they demonstrate that in every purchase process there are a few high-yield customer behaviors that matter most in determining whether and what customers buy. Second, they show how changing those high-yield customer behaviors can consistently drive faster revenue growth. Drawing on decades of client work, the authors provide a detailed, engaging account of a proven system for accelerating - or even doubling - growth. As evidence of its value, the system has been adopted by a host of Fortune 500 firms as their marketing and growth planning process. This book forms part of the American Marketing Association (AMA) Leadership series: The Seven Problems of Marketing.

General

Imprint:	Emerald Publishing Limited
Country of origin:	United Kingdom
Series:	American Marketing Association
Release date:	August 2020
First published:	2020
Authors:	Bernard Jaworski • Bob Lurie
Dimensions:	229 x 152 x 27mm (L x W x T)
Format:	Paperback
Pages:	304
ISBN-13:	978-1-83982-687-0
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour Books > Business & Economics > Business & management > Business communication & presentation > General
LSN:	1-83982-687-8
Barcode:	9781839826870

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