0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Business strategy

Buy Now

Data Strategy - How to Profit from a World of Big Data, Analytics and Artificial Intelligence (Hardcover, 2nd Revised edition) Loot Price: R2,418
Discovery Miles 24 180
You Save: R528 (18%)
Data Strategy - How to Profit from a World of Big Data, Analytics and Artificial Intelligence (Hardcover, 2nd Revised edition):...

Data Strategy - How to Profit from a World of Big Data, Analytics and Artificial Intelligence (Hardcover, 2nd Revised edition)

Bernard Marr

 (sign in to rate)
Was R2,946 Loot Price R2,418 Discovery Miles 24 180 | Repayment Terms: R227 pm x 12* You Save R528 (18%)

Bookmark and Share

Expected to ship within 12 - 19 working days

BRONZE RUNNER UP: Axiom Awards 2018 - Business Technology Category (1st edition) Data is an integral strategic asset for all businesses. Learn how to leverage this data and generate valuable insights and true business value with bestselling author and data guru Bernard Marr. Data has massive potential for all businesses when used correctly, from small organizations to tech giants and huge multinationals, but this resource is too often not fully utilized. Data Strategy is the must-read guide on how to create a robust, data-driven approach that will harness the power of data to revolutionize your business. Explaining how to collect, use and manage data, this book prepares any organization with the tools and strategies needed to thrive in the digital economy. Now in its second edition, this bestselling title is fully updated with insights on understanding your customers and markets and how to provide them with intelligent services and products. With case studies and real-world examples throughout, Bernard Marr offers unrivalled expertise on how to gain the competitive advantage in a data-driven world.

General

Imprint: Kogan Page
Country of origin: United Kingdom
Release date: October 2021
First published: 2022
Authors: Bernard Marr
Dimensions: 240 x 164 x 28mm (L x W x T)
Format: Hardcover - Cloth over boards
Pages: 272
Edition: 2nd Revised edition
ISBN-13: 978-1-398-60260-1
Categories: Books > Business & Economics > Business & management > Business strategy
Promotions
LSN: 1-398-60260-4
Barcode: 9781398602601

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

The Business Builder's Toolkit - A…
Nic Haralambous Paperback R382 Discovery Miles 3 820
Magda - My Journey
Magda Wierzycka Paperback R350 R316 Discovery Miles 3 160
Vusi - Business & Life Lessons From a…
Vusi Thembekwayo Paperback  (3)
R325 R305 Discovery Miles 3 050
What Makes Them Great? - 50 Ways To…
Douglas Kruger Paperback R316 Discovery Miles 3 160
Expansive - A Guide To Thinking Bigger…
John Sanei, Erik Kruger Paperback R290 R240 Discovery Miles 2 400
The Other End Of The Telescope - How To…
Ian Russell Paperback R250 R212 Discovery Miles 2 120
Statistics For Business And Economics
David Anderson, James Cochran, … Paperback  (1)
R1,305 Discovery Miles 13 050
Billionaires Under Construction - The…
DJ Sbu Paperback  (9)
R165 R140 Discovery Miles 1 400
Cultureneering
Ian Fuhr Paperback R310 R281 Discovery Miles 2 810
Principles Of General Management - A…
Tersia Botha, Cecile Niewenhuizen, … Paperback R486 R448 Discovery Miles 4 480
A Journey Of Diversity & Inclusion In…
Nene Molefi Paperback R430 Discovery Miles 4 300
Experiential Approach to Organization…
Donald Brown Paperback  (2)
R2,532 Discovery Miles 25 320

See more

Partners