How to apply the latest developments in psychology and neurology
for better fundraising and influencing skills
Leading fundraising expert Bernard Ross offers an alternative yet
effective model for asking and influencing potential donors and
peers, using the latest techniques developed in the neural and
psychological sciences. He shows individuals how to make a
compelling ask to mid- and high-value donors, win board members
over to a new campaign strategy, convince reluctant colleagues to
commit to their ideas, and confidently handle the objections of a
skeptical venture philanthropist.
Bernard Ross and Clare Segal (London, UK) are Directors of the
Management Centre, the United Kingdom's largest nonprofit
management consultancy and training organization.
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