Bernard Stiegler works systematically through the current crisis in
education and family relations resulting from the mesmerizing power
of marketing technologies. He contends that the greatest threat to
social and cultural development is the destruction of young
people's ability to pay critical attention to the world around
them. This phenomenon, prevalent throughout the first world, is the
calculated result of technical industries and their need to capture
the attention of the young, making them into a target audience and
reversing the relationship between adults and children.
"Taking Care" exposes the carelessness of these industries and
urges the reader to re-enter the "battle for intelligence" against
the drive-oriented culture of short-term ("short-circuited")
attention characteristic of the negative aspects of the new
technologies. Long-term attention, Stiegler shows, produces
retentions of cultural memory mandatory for social development--and
for the counteracting of ADD and ADHD. Examining the history of
education from Plato to the current quagmires in France and the
United States, he tracks the notion of critical thinking from its
Enlightenment apotheosis to its current eradication. Stiegler is
unique in combining the most radical of theoretical
constructs--such as "grammatization"--with quite traditional
values, values he proposes we re-address in our not-so-brave new
world.
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