Affect and Social Behavior, first published in 1990, provides a
comprehensive and integrative examination of research and theory
into the role that emotion plays in influencing social behavior.
The contributors investigate a number of important domains such as
aggression, altruism, romantic attraction, and consumer behavior
and the role that affect plays in instigating and regulating these
behaviors. The chapters were written by some of the most prominent
researchers in the field and they provide a review of research and
theory in this important area of study.
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