Sensory Marketing offers a global view of the use of senses in
marketing strategy based on consumers' perception and behaviour.
Integrating the company constraints and classical approaches of
branding and communication, the author presents sensory marketing
as an emergent marketing paradigm in theory and practice. This book
will be an important contribution that will provide useful reading
for marketing scholars and consumer psychologists across the world.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
