|
Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
|
Buy Now
Sensory Marketing - Theoretical and Empirical Grounds (Hardcover)
Loot Price: R4,382
Discovery Miles 43 820
|
|
|
Sensory Marketing - Theoretical and Empirical Grounds (Hardcover)
Series: Routledge Interpretive Marketing Research
Expected to ship within 10 - 15 working days
|
Sensory Marketing offers a global view of the use of senses in
marketing strategy based on consumers' perception and behaviour.
Integrating the company constraints and classical approaches of
branding and communication, the author presents sensory marketing
as an emergent marketing paradigm in theory and practice. This book
will be an important contribution that will provide useful reading
for marketing scholars and consumer psychologists across the world.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
Marketing
Prof Charles W. Lamb, Prof Joseph F. Hair, …
Paperback
R696
Discovery Miles 6 960
See more
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
