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Sensory Marketing - Theoretical and Empirical Grounds (Hardcover) Loot Price: R3,774
Discovery Miles 37 740
Repayment Terms: R354 pm x 12*
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Sensory Marketing - Theoretical and Empirical Grounds (Hardcover): Bertil Hulten

Sensory Marketing - Theoretical and Empirical Grounds (Hardcover)

Bertil Hulten

Series: Routledge Interpretive Marketing Research

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Loot Price R3,774 Discovery Miles 37 740 | Repayment Terms: R354 pm x 12*

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Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical approaches of branding and communication, the author presents sensory marketing as an emergent marketing paradigm in theory and practice. This book will be an important contribution that will provide useful reading for marketing scholars and consumer psychologists across the world.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge Interpretive Marketing Research
Release date: November 2015
First published: 2015
Authors: Bertil Hulten
Dimensions: 229 x 152 x 29mm (L x W x T)
Format: Hardcover
Pages: 404
ISBN-13: 978-1-138-91462-9
Categories: Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Advertising industry
LSN: 1-138-91462-2
Barcode: 9781138914629

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