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Public Relations Metrics - Research and Evaluation (Hardcover, New) Loot Price: R4,093
Discovery Miles 40 930
Repayment Terms: R384 pm x 12*
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Public Relations Metrics - Research and Evaluation (Hardcover, New): Betteke van Ruler, Ana Tkalac Vercic, Dejan Vercic

Public Relations Metrics - Research and Evaluation (Hardcover, New)

Betteke van Ruler, Ana Tkalac Vercic, Dejan Vercic

Series: Routledge Communication Series

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Loot Price R4,093 Discovery Miles 40 930 | Repayment Terms: R384 pm x 12*

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Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.

General

Imprint: Routledge Member of the Taylor and Francis Group
Country of origin: United States
Series: Routledge Communication Series
Release date: May 2008
First published: 2008
Editors: Betteke van Ruler • Ana Tkalac Vercic • Dejan Vercic
Dimensions: 229 x 152 x 23mm (L x W x T)
Format: Hardcover
Pages: 348
Edition: New
ISBN-13: 978-0-8058-6272-0
Categories: Books > Reference & Interdisciplinary > Communication studies > General
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LSN: 0-8058-6272-2
Barcode: 9780805862720

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