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Books > Reference & Interdisciplinary > Communication studies

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Public Relations Metrics - Research and Evaluation (Paperback) Loot Price: R1,709

Discovery Miles 17 090

Repayment Terms: R160 pm x 12*

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Public Relations Metrics - Research and Evaluation (Paperback): Betteke van Ruler, Ana Tkalac Vercic, Dejan Vercic

Public Relations Metrics - Research and Evaluation (Paperback)

Betteke van Ruler, Ana Tkalac Vercic, Dejan Vercic

Series: Routledge Communication Series

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Loot Price R1,709 Discovery Miles 17 090 | Repayment Terms: R160 pm x 12*

Expected to ship within 12 - 17 working days

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Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.

General

Imprint:	Routledge Member of the Taylor and Francis Group
Country of origin:	United States
Series:	Routledge Communication Series
Release date:	May 2008
First published:	2008
Editors:	Betteke van Ruler • Ana Tkalac Vercic • Dejan Vercic
Dimensions:	229 x 152 x 18mm (L x W x T)
Format:	Paperback
Pages:	348
ISBN-13:	978-0-8058-6273-7
Categories:	Books > Reference & Interdisciplinary > Communication studies > General Promotions
LSN:	0-8058-6273-0
Barcode:	9780805862737