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Books > Social sciences > Sociology, social studies > Social institutions
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Buying Happiness - The Emergence of Consumer Consciousness in English Canada (Paperback)
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Buying Happiness - The Emergence of Consumer Consciousness in English Canada (Paperback)
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The idea of Canada as a consumer society was largely absent before
1890 but familiar by the mid-1960s. This change required more than
rising incomes and greater impulses to buy; it involved the
creation of new concepts. Buying Happiness explores the ways that
key public thinkers represented, conceptualized, and
institutionalized new ideas about consumption. Liverant's fresh
approach connects the emergence and diffusion of these ideas with
changes in political processes and social policy. As the figure of
"the consumer" moved from the margins to the centre of social,
cultural, and political analysis, the values and concepts
associated with consumerism were woven into the Canadian social
imagination.
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