Marking the centenary of his birth, the Poster Collection series
devotes its latest edition to the popular Swiss poster designer
Herbert Leupin. Primarily conceiving posters for consumer goods,
for many years Leupin created advertising for products as diverse
as the soft drink Pepita, charcuterie from Grossmetzgerei Bell, and
Roth-Handle cigarettes. He helped these and many other companies
develop their own brand identity and a recognizable presence in
public space. In doing so, he struck the right balance between
old-school artist s posters and a methodology for a successful
publicity strategy and thus bridged the increasingly wide divide
between art, graphic design, and advertising."
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